top of page
HEB 45.png


Join us and H-E-B for a one-of-a-kind culinary experience surrounded by 4k video, the smells and sounds of food production, and a couple hundred influencers and celebrities.

Get Hype

Look at this guestlist! H-E-B invited locals, leaders, influencers, and customers from around the state. The blended roster reflects the DFW market that H-E-B so boldly entered with its diverse customer base. The bees were not the only ones buzzing as organic shares and impressions flooded Frisco and North Texas. See if you can spot the celebs in the video....

In our latest Case Study, we will explore more than the menu. It took a dozen vendors and a lot of coordination to pull this off.  Our thanks go to Big Spring Media for asking AEL for our lights & sound.

And of course, thanks to H-E-B for their work in our state of Texas.

Now, let's explore the Video Wall itself, both its execution and set-up.

So what? It is a salon made out of video walls. How cool could that possibly look? Unbelievably cool.

Just watch...

Each course of  a seven-course meal came with a custom video, filmed exclusively for this event at the various points of production along H-E-B's logistics chain.

Austin Event Lighting installed 700 modular panels to surround guests in full 4k video. The banquet hall was 67' long by 33' wide, for a total screen area of 2,000 square feet. That's a lot of pixels!

Chauvet F4 video panels are available for purchase through our warehouse. With a bright, vibrant 2.8mm pixel pitch, you can display 4k all day, indoors or outdoors.

HEB 01.jpg

Guests remain blissfully aware while our team coordinates sounds, scents, and screens.

Come back stage with us! But first, a gallery of gorgeous shots with guests and lights. Below the gallery, we will explore the set up phase of this glorious event. How did we transform this space? With truss and scissor lifts and a lot of practical know-how...

HEB 24

HEB 24

Get Ready with Us

Preparation is a virtue. Austin Event Lighting started in a humble van, like so many local Austin businesses. Now our equipment, lights, and fleet fill a 15,000 square foot warehouse to the rafters.

Our growth enables us to build practice-rigs inside the shop to test our designs and engineering skills. By testing our video walls in action, we confirm the quality of our work, pixel for pixel.

Practice also enables quick installations with limited windows of time for loading into the venue. Wheels help too!

Look in that scissor lift!

It's Sean, the owner of Austin Event Lighting!

Yes, he really does lead by example for his team.

There are hundreds of reasons to hire Austin Event Lighting for your creative exhibition, your electrifying concert or festival, and your picture-perfect wedding and private parties. Our clients say it best. Read reviews from The Knot:

HEB 37.png
AEL Reviews on The Knot.png

Reviewed On 4/05/2023 by Gregory

Wade and his team at Austin Event Lighting created the best atmosphere for our wedding at Prospect House in March 2023. We had this idea to hang a giant 5 foot globe that would glow and react to the music and Wade and his team made it come to life. They mocked up our vision (custom making this globe) in their warehouse before we even signed a contract with them, which was the vote of confidence needed for us to trust their work. They took all of our ideas seriously and made the impossible happen. From an inflatable 5 foot globe to a fog machine, Austin Event Lighting really made our wedding an event to remember!

Reviewed On 1/22/2020 by Brooke

I was extremely pleased with Austin Event Lighting and the work they did for my NYE Wedding at Barr Mansion! I had a very specific vision in my head and lighting was a HUGE component of bringing that vision to life (I was getting married after the sun went down). Their main tech came to one of our site-visits and spent time talking through all the details with my photographer and planner to ensure the game plan was solid! I can't lie - I was anxious to see how it all came together the day of but WOW - They killed it! My planner said the techs onsite the day of were very helpful and went above and beyond as well! Highly Recommend!

Reviewed On 4/29/2023 by Julia

We loved working with AEL. We had this vision to install lanterns all across the ceiling of our venue and the team did an amazing job. It looked like colorful stars everywhere! We were so impressed with their work, and the booking and communication leading up to the event was a breeze. The staff day-off was so sweet and helpful, too, and they were really attentive to make sure everything was exactly how we hoped. We absolutely recommend them for your event lighting!!

Google Review.jpg

PS. We also have 5 Stars on Google!

We could not have done it alone! A special thanks to all the vendors and venues that team up with us.

Thank you to the Toyota Stadium staff for an easy and well-coordinated load-in/load-out!

Thank you to the DJ for making our speakers sound so good with the tones of Texas!

Thank you to HEB's floral department for the gorgeous arrangements - locally sourced too!

And thank you to the chefs and farmers and fishers that made this, and every, meal possible!

HEB 04.png

And the result?

"Incredible Success"

H-E-B reviewed this event with glowing words. We could not be more thrilled to take part in such an innovative and exciting new way to dazzle Texans. Not only the dinner guests, but residents of Frisco and Plano too. As H-E-B opened its doors in North Texas, 1500 shoppers wrapped around the block for their chance to shop at the brand new flagship store. All in a day's work for Austin Event Lighting.

ACLU National Tour
Euphoria Fest
Light Up the Lake
Solana: Consensus
Human Rights Campaign Gala
Verve: Barton Creek
Verve: Country Club
Skybox Wedding
Galleria: Zilker Productions
Galleria: Sunset Series
Central Machine Works: NYE 
Keep It Quiet - NYE
Keep It Quiet - Halloween
HEB: Immersive Dinner


Yellow Umbrella Holiday Party
Native Hostel
Heintrich - Four Seasons
Kokefest: 2022
SXSW: Downtown Austin
Enovy Wedding
F1 - Phillip Morris
F1 - One Republic/Mos Def

bottom of page